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Tequila Nuestro Placer® was born in the Altos de Jalisco, a region known worldwide as a producer of the best Tequilas.

Red earth that contrasts with the blue of the agaves, a natural beauty unmatched by any other. It is a privilege to be able to continue creating this national drink par excellence; a Tequila that has been made with the passion and quality it deserves.

Nuestro Placer® arises from the inspiration of a young man from a family that for generations has been dedicated to the cultivation of agave and that, following the traditions, decides to create an exquisite Tequila of the best quality.

Creating a connection between man and the earth, identifying himself with the majesty of a wolf, which represents intelligence, freedom, cunning, loyalty, power and union; characteristics that remind us of our beginnings, our principles and that give the wolf that peculiar character, we created this Tequila, and that is Nuestro Placer®.

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REPOSADO CRISTALINO

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PROFILE OF OUR REPOSADO CRISTALINO

Nuestro Placer®️begins in the cultivation of blue agave which is harvested after 7 years. Our tequila is aged in French + American Oak barrels, then goes through a delicate filtration process to create our Cristalino Reposado. This process creates perfect platinum hues, golden sparkles and a brilliant presence. Bringing our tequila to life willundoubtedly catch you from the first sip in which sweetness, softness and intense notes of cooked agave is perceived without leaving aside citrus and fresh flavors.

Taking you from a tradition to an unforgettable experience, this is Nuestro Placer®️.

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Fermentation, the process where the alcohol in Tequila Nuestro Placer is obtained from the sugars obtained from the baking of the pineapples and found in the must resulting from the milling process, which are transformed into ethyl alcohol by the natural action of microorganisms or yeasts.

Milling in tahona is a centuries old process used to extract the juice from the agave fibers through a volcanic stone wheel that weighs about two tons; this wheel is the essential part of the taste, smell and sight of Nuestro Placer.

Baking, consists of putting the agave pineapples in high temperatures for 48 hrs. so that the juice of these that concentrates the starch is transformed into sugars. They must be cut into uniform pieces so that the cooking is even and the nectars or juices are transformed into a kind of syrup.

Jima, consists of separating the agave leaves when it has reached maturity, once the pineapple is obtained, formed by the stem and the basal part of the leaves or stalks where the inulin and reducing sugars that are used for the production of Tequila are stored.

Double distillation, separation of components through vaporization and condensation of the liquid in stills. The product obtained from the first distillation is called "ordinario" and the second distillation is called "tequila", in both cases the separation of heads and tails is performed to obtain the heart of Tequila.

Nuestro Placer® reduces its ecological footprint through sustainable practices at each stage of production. Its closed cooling system saves 60% of water.

Our Placer® has a lighting system made up of the latest generation of LED lamps, which is characterized by low electricity consumption, as well as its own network of solar panels; these, acting together, achieve savings of up to 25% in CFE.

Nuestro Placer®, concerned about the future of our planet, reuses the waste from the tequila industry such as agave fiber and flaxseed; these, with the help of a compost, are transformed and used as sustenance for our plants and soils. This allows us to reintegrate the soil with organic matter and, thanks to its nutrients, improve the conditions for agricultural production, thus avoiding the deterioration that fertilizers generate as they degrade. degrade .

Nuestro Placer® makes the most of each agave that has been cultivated; the waste resulting from the process to obtain the juice that will become your favorite drink is reused to transform it into paper, that's right, agave paper, used in Nuestro Placer® as a replacement for paper, always emphasizing and giving importance to sustainability. sustainability

Nuestro Placer® is committed to the environment, each of our partners manages sustainable developments: our glass supplier advocates the industry-wide transition to natural gas energy sources; our labels, caps and boxes are certified for using sustainable processes.

During the tequila production process, waste and remains of the agave known as bagasse are obtained. This fuel generates a horizontal flame that enters the boiler; the heat produced during this combustion is transmitted to the water circuit in the heat exchanger incorporated in the boiler, thus obtaining hot water for the heating system or DHW.

Aging is one of the most important stages in the maturation process that gives Nuestro Placer its exquisite flavor and aroma, carrying out a dynamic balance where French and American oak barrels make reference to spicy aromas such as vanilla, cinnamon, pepper, caramel and orange.

Double Filtration, "Crystalline". through a chemical process using activated carbon particles that work as magnets to retain some of the characteristics of the Tequila Reposado. The first filtration is to remove the color and the second to make the tequila silkier to the palate.